Data protection

Introduction and overview

We have written this data protection declaration (version 15.11.2023-322668927) in order to explain, in agreement with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.

If you have further questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the legal imprint.

Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration, we provide with transparent information about the legal principles and regulations, including the legal basis of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.
2. Contract (Article 6 Paragraph 1 Letter b GDPR): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria, the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short, applies.
• The Federal Data Protection Act, or BDSG for short, applies in Germany.

If other regional or national laws apply, we will inform you about them in the following sections.

 

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible body below:

Jakovlev & Dolzhikov Home Pro GbR

22587 Hamburg

Email: contact@top-home.eu

 

Store period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
  • for what purpose we carry out the processing
  • the categories, i.e. the types of data, that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
• According to Article 16 GDPR, you have a right to correction of data, which means that we must correct data if you find errors.
• According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.
• According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.
• According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.
  • If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
  • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

 

Hamburg data protection authority

State Commissioner for Data Protection: Thomas Fuchs

Address: Ludwig-Erhard-Str. 22 7th floor, 20459 Hamburg

Telephone number: 040/428 54-40 40

Email address: mailbox@datenschutz.hamburg.de

Website: https://datenschutz-hamburg.de/

 

Web Analytics Introduction

Web Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details about this in the web analytics tool used.

📅 Storage period: depends on the web analytics tool used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Web Analytics?

We use software on our website to evaluate the behaviour of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behaviour on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Javascript code.

 

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

 

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behaviour and click behaviour. You can find more details about this further down in this data protection declaration.

📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Analytics?

On our website we use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is for everyone Google services responsible. Google Analytics collects data about your actions on our website. Through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. The basis of these measurements and analyzes is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that captures detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analysis of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such special events could be, for example, sending a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

• Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
• Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
• Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
• Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: This model captures very specific events that may occur on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
• Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyzes of target groups or track your path on our website.
• Predictive modeling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
• Cross-platform analysis: Data collection and analysis is possible from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user and you are assigned a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is stored for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (like Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

Name: _ga

Value: 2.1326744211.152322668927-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152322668927-1

Purpose: The cookie is also used to distinguish website visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>

Value: 1

Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.

Expiry date: after 1 minute

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. GA4 also aims to improve data protection. Therefore, the tool offers some options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives for location data are used.

Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always determined specifically for each individual property. Google Analytics offers us four options for controlling storage duration:

• 2 months: this is the shortest storage period.
• 14 months: By default, data is stored at GA4 for 14 months.
• 26 months: you can also save the data for 26 months.
• Data will not be deleted until we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de. If you want to find out more about data processing, please use the Google data protection declaration at https://policies.google.com/privacy?hl=de.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to agree to Google Analytics cookies. This also allows you to choose which data Google Analytics may process from you. This collected data is primarily used to measure user behavior on the website, deliver targeted advertising and provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and no user profile is created for you. You can also just agree to the statistical measurement. No personal data is processed and therefore not used for advertising or advertising campaigns.

Google Analytics IP anonymization

We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics without cookies

We use Google Analytics (GA for short) on our website, but without setting cookies in your browser. We have already explained what cookies are above, hopefully you still remember the explanations. Just briefly and specifically related to GA: Cookies are used to store data helpful for GA in your browser on your device. By eliminating the use of cookies, no personal data will be stored in cookies that will create a user profile. Although Google Analytics can carry out various measurements and web analyses, the data collected is only stored on the Google servers and your privacy is much more respected and protected.

 

Web design introduction

Web design privacy policy summary

👥 Affected: Visitors to the website

🤝 Purpose: To improve user experience

📓 Processed data: Which data is processed depends largely on the services used. This usually includes the IP address, technical data, language settings, browser version, screen resolution and name of the browser. You can find more details about the web design tools used.

📅 Storage duration: depends on the tools used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

 

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look of a website is also one of the major goals of professional web design. Web design is a sub-area of ​​media design and deals with the visual as well as the structural and functional design of a website. The aim is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors experience on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for easily and quickly. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, the “web design” category includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages, which can also process data. Exactly what data is involved, of course, depends heavily on the tools used. Below you can see exactly which tools we use for our website. We recommend that you read the respective data protection declaration of the tools used for more information about data processing. You will usually find out what data is being processed, whether cookies are being used and how long the data is being kept. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can last as little as a minute or as long as a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is intended to improve the loading time of a website. In principle, data is only retained for as long as is necessary to provide the service. If required by law, data can also be stored for longer.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data among web design elements (mostly fonts) that cannot be deleted so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). Then please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in web design to improve our website. After all, only then can we provide you with a beautiful and professional website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize this again here.

Information about special web design tools - if available - can be found in the following sections.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimization of our service

📓 Processed data: such as IP address and which icon files are loaded

You can find more details about this further down in this data protection declaration.

📅 Storage period: Files in an identifiable form are stored for a few weeks

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome content delivery network (CDN). This means that the texts, fonts and icons are displayed appropriately on every device. In this data protection declaration we go into more detail about data storage and data processing by this service.

 

Icons are playing an increasingly important role for websites. Font Awesome is a web font designed specifically for web designers and web developers. With Font Awesome, icons can be scaled and colored as desired using the CSS style sheet language. They replace old image icons. Font Awesome CDN is the easiest way to load the icons or fonts on your website. All we had to do was integrate a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be better prepared. This allows you to orientate yourself better on our website and understand the content more easily. With the icons you can sometimes even replace entire words and save space. This is particularly practical when we optimize content specifically for smartphones. These icons are inserted as HMTL code instead of as an image. This allows us to edit the icons with CSS exactly how we want. At the same time, with Font Awesome we also improve our loading speed because they are only HTML elements and not icon images. All of these advantages help us to make the website even clearer, fresher and faster for you.

What data does Font Awesome store?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers distributed worldwide that make it possible to quickly load files from nearby locations. As soon as you access one of our pages, the corresponding icons are provided by Font Awesome.

In order for the web fonts to be loaded, your browser must establish a connection to the Fonticons, Inc. servers. Your IP address will be recognized. Font Awesome also collects data about which icon files are downloaded and when. Technical data such as your browser version, screen resolution or the time of the page accessed are also transmitted.

This data is collected and stored for the following reasons:

• to optimize content delivery networks
• to identify and correct technical errors
• to protect CDNs from misuse and attacks
• to be able to charge fees to Font Awesome Pro customers
• to know the popularity of icons
• to know what computer and software you are using

If your browser does not allow web fonts, a standard font on your PC will automatically be used. Based on our current knowledge, no cookies are set. We are in contact with Font Awesome's data protection department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome stores data about the use of the Content Delivery Network on servers also in the United States of America. However, the CDN servers are located worldwide and store user data wherever you are. The data is usually only stored in an identifiable form for a few weeks. Aggregated statistics about the usage of the CDNs may also be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

As far as we know, Font Awesome does not currently store any personal data via the content delivery networks. If you do not want data about the icons used to be stored, you unfortunately cannot visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, your computer's default font will simply be used.

Legal basis

If you have consented to Font Awesome being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Font Awesome.

We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Font Awesome if you have given your consent.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by Font Awesome. This can result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Font Awesome services where you have a user account.

If you want to find out more about Font Awesome and how it handles data, we recommend the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/support.

Google Fonts privacy policy

Google Fonts Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimization of our service

📓 Data processed: Data such as IP address and CSS and font requests

You can find more details about this further down in this data protection declaration.

📅 Storage period: Font files are stored by Google for one year

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to register or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account information will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like.

 

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a big advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast-loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. Through this external call, data is transmitted to the Google servers. This is how Google also recognizes that you or your IP address visits our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely on Google and is therefore protected. By collecting usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should also be remembered that with every Google Font request, information such as language settings, IP address, browser version, browser screen resolution and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A style sheet is a format template that you can use to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data early, you must contact Google Support at https://support.google.com/?hl=de&tid=322668927 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. We have unlimited access to a sea of ​​fonts and get the best for our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=322668927. Although Google addresses data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Google Fonts.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Font if you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for Europe. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google servers and therefore no data transfer or storage.

 

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.

Online map services introduction

Online Map Services Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: To improve user experience

📓 Processed data: Which data is processed depends largely on the services used. This usually involves IP address, location data, search items and/or technical data. You can find more details about the tools used in each case.

📅 Storage duration: depends on the tools used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are online mapping services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. So that the online map works on our website, map sections are integrated using HTML code. The services can then display road maps, the earth's surface or aerial or satellite images. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, our aim is to offer you a pleasant time on our website. Of course, your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even sights using the map system. Of course, it's also super practical that you can see at a glance where our company headquarters are, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online mapping services on our website as part of our customer service.

What data is stored by online mapping services?

If you open a page on our website that has an online map function built in, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: you are on our website, but when you interact with a mapping service, that interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus optimize its own service and be able to display personalized advertising. You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Every online mapping service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections for the individual tools. In principle, personal data is only retained for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, but you have to delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. You see, every tool stores data for a different amount of time. We therefore recommend that you take a close look at the data protection declarations of the tools used.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the opportunity and right to access your personal data and to object to its use and processing. You can also revoke the consent you have given us at any time. As a rule, the easiest way to do this is to use the cookie consent tool. But there are also other opt-out tools you can use. You can also manage, delete or deactivate possible cookies that are set by the providers used with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions for the main browsers.

Legal basis

If you have consented to the use of an online mapping service, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by an online mapping service.

We also have a legitimate interest in using an online mapping service to optimize our service on our website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use an online mapping service if you have given your consent. We definitely want to record this again at this point.

Information about special online map services - if available - can be found in the following sections.

Google Maps privacy policy

Google Maps Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimization of our service

📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.

You can find more details about this further down in this data protection declaration.

📅 Storage duration: depends on the data stored

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet mapping service from Google. Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID

Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ322668927-5

Purpose: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.

Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

 

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 Paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Conclusion

Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.

It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, data protection declarations sound very technical and legal. Since most of you are not web developers or lawyers, we wanted to take a different linguistic approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. The most important terms are therefore explained in more detail at the end of the data protection declaration.

If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a wonderful time and hope to welcome you back to our website soon.

All texts are copyrighted.

Source: Created with AdSimple’s Privacy Generator

Data protection settings.